Real Content. Real Relief.

Welcome to the Inner Balance Creator Hub

You weren’t chosen at random.
Your content is honest, relatable, and real—and that’s exactly what women need right now.

Start Creating

Why You Matter

We’re not here to make ads.
we’re here to build trust.

You were handpicked because your content is:

Authentic

not overproduced

Relatable

not rehearsed

Supportive

not salesy

This campaign is about
more than content.

Millions of women between the ages of 21 and 65 silently struggle with hormone-related symptoms.

Your voice can be the reason someone finally feels seen—and finds relief.

What is Oestra™?

One cream.
Three hormones.
Personalized relief.

Bioidentical & Plant-Based

Every dose is made with naturally-derived, bioidentical hormones. Oestra™ is hypoallergenic, pH and microbiome friendly, synthetic-free, paraben-free, fragrance-free.

How it works

Oestra™ is applied vaginally. This increases the bioavailability, and therefore, the effectiveness of the treatment, because it allows for maximum absorption into the bloodstream.

Natural whole body treatment

Unlike pills or patches with fixed doses, Oestra™ is designed to adapt with you. Our clinical team tracks your progress and adjusts your prescription as needed, so your hormone levels stay in their optimal range. This ongoing care is included in your subscription.

One effective product

Oestra™ combines bioidentical estradiol and micronized progesterone in a single, body-matched prescription. It also balances testosterone naturally. By optimizing all three in the right ratio, Oestra™ replaces the need for multiple products, saving you time, cost and complexity.

What Makes Great Content

We want your audience to stop scrolling—and feel seen.

Do

  • Talk about your symptoms: fatigue, brain fog, anxiety, low libido, etc...
  • Show Oestra™ naturally (no Rx label)
  • Direct viewers to take the 5 minute online health quiz
  • Say: “Third-party tested & clinically-proven”
  • Share that it supports endo, PCOS, perimenopause, menopause, and postpartum

Don’t

  • Claim it cures conditions
  • Show shipping info or pharmacy inserts
  • Mention pricing or say “FDA approved”
  • Call it “custom compounded”

CREATOR TOOLKIT

Make It Move

We’re craving energy, movement, and more life.
Your content should reflect transformation.

  • Move with the Message: Walk, transition between rooms, film on the go. Movement = energy.
  • Tell a Story in Motion: Instead of sitting and listing benefits, show the before and after: tired vs energized, brain fog vs clarity.
  • Think Beyond the Kitchen Counter: Try scenes in nature, walking the dog, tidying your room, driving to school pickup—wherever your real life happens.
  • Lean into Relatable Moments: Instead of a pitch, tell a story. “I was so exhausted I forgot my keys three days in a row…” or “I thought brain fog was just my new normal…” Let them feel it with you.

❌ What to Avoid

  • Talking head videos with no energy or movement
  • Filming only in static, sterile locations
  • Overly scripted or polished performances

This isn’t a pharmaceutical ad. It’s a real-life moment. Bring your content to life in a way that feels fluid, real, and engaging. Women watching should think, “That’s me too.”

  • “Day in the Life” vlog – include subtle mentions or use a voiceover
  • “3 Signs My Hormones Were Off” – educational but personal
  • “What I’m loving this month” list – include Oestra™ among your favorites
  • Talk-to-camera about your symptom journey or diagnosis

Pro Tip: Don’t start with the product. Lead with how you felt.

  • “I thought it was anxiety, but it was hormones.”
  • “POV: you finally understand why you’ve felt off for months.”
  • “I took the quiz on a whim and here’s what it told me…”
  • “3 unexpected signs your hormones are off”

Your Deliverables

  • 1 Instagram Reel OR 1 TikTok
  • While using ManyChat, add caption “Comment HORMONES to get the quiz link.” (1 month Pro link provided)
  • 30-day paid + organic usage rights
  • Tag: @innerbalancemd
  • Use: #TeamInnerBalance #HRT #WomensHealth #PCOS #Menopause, etc.

Submission & Support

Just upload your draft directly through Upfluence, and we’ll take it from there!

Questions?

We’re here to help.
Get 1 Month of Manychat Pro
close
play
pause